Our Blog

What It's Like To Use Our Bag May 09 2014

  As we’ve mentioned in previous posts, we asked a group of triathletes across the country to put our bag to the test earlier this year. Our Field Testers were awesome, using it in a variety of ways and providing detailed feedback. We thought sharing a couple of our testers’ comments would give you a snapshot of what it’s like using our bag.    *** "This bag is perfect. Don't be...

Transition Contest Results May 07 2014

Thank you to everyone who participated in our very first Transition Contest! This photo contest turned into an all-out fight to be #1 that lasted until the very end.  Without further ado, we would like to present the top 3 photos    1st Place- Box of Bonk Breakers Sopheak's transition setup at HITS Napa Valley Tri                   2nd Place- 4-pack of Nuun tablets  ...

SNEAK PEEK April 20 2014

A Couple of Sneak Peeks! We’re working hard to get our first product to market, but we want to pause for a moment to give you two sneak peeks at the bag:   Sneak Peek #1:  Please meet our Core Kit.  One of the many features our Field Testers love is the bag’s Core Kit. It’s a separate mini-compartment that can hold small items, such as earplugs and nutrition.  Thanks...

Product Update #2 March 31 2014

We recently wrapped up our Field Test, in which triathletes across the country trained and raced using our triathlon bag.  Additionally one of our samples got the OK to be a flight carry-on, and another one went kayaking. We’re delighted by the amount of positive feedback we’ve received. We get particularly psyched when testers throw the word "love" into their reviews, and amazingly, that happened quite a bit.    We’re...

Product Update February 23 2014

As triathletes across the country start preparing for their 2014 race season, our team here at Story38 Alliance is working hard on the launch of our flagship product, the triathlon bag. We can’t wait to provide our fellow athletes a fresh, thoughtfully designed way to carry their gear while training and racing. We’ve interviewed athletes across the country and identified all of the major problem areas created by the current bags...

What Gear Keeps You Going? October 28 2013