As we’ve mentioned in previous posts, we asked a group of triathletes across the country to put our bag to the test earlier this year. Our Field Testers were awesome, using it in a variety of ways and providing detailed feedback. We thought sharing a couple of our testers’ comments would give you a snapshot of what it’s like using our bag. *** "This bag is perfect. Don't be...
Thank you to everyone who participated in our very first Transition Contest! This photo contest turned into an all-out fight to be #1 that lasted until the very end. Without further ado, we would like to present the top 3 photos 1st Place- Box of Bonk Breakers Sopheak's transition setup at HITS Napa Valley Tri 2nd Place- 4-pack of Nuun tablets ...
A Couple of Sneak Peeks! We’re working hard to get our first product to market, but we want to pause for a moment to give you two sneak peeks at the bag: Sneak Peek #1: Please meet our Core Kit. One of the many features our Field Testers love is the bag’s Core Kit. It’s a separate mini-compartment that can hold small items, such as earplugs and nutrition. Thanks...
We recently wrapped up our Field Test, in which triathletes across the country trained and raced using our triathlon bag. Additionally one of our samples got the OK to be a flight carry-on, and another one went kayaking. We’re delighted by the amount of positive feedback we’ve received. We get particularly psyched when testers throw the word "love" into their reviews, and amazingly, that happened quite a bit. We’re...
As triathletes across the country start preparing for their 2014 race season, our team here at Story38 Alliance is working hard on the launch of our flagship product, the triathlon bag. We can’t wait to provide our fellow athletes a fresh, thoughtfully designed way to carry their gear while training and racing. We’ve interviewed athletes across the country and identified all of the major problem areas created by the current bags...
Music is a great tool to use when training. Not only does it make time go faster, certain songs can help inspire and fuel the fire to help push yourself to that next level of training.
With the IRONMAN World Championships at Kona finished, it's the end to most people's race season. Every athlete needs to take a break once in a while, but don't let yourself fall into RETIREMENT.
Everyone has a favorite piece of gear. Something that makes a difference for you whether you wear it or simply keep it nearby. This item may give you comfort when going out for a ride, or could even give you confidence that you’ll rock the race. Actually it might not be the entire piece of equipment but just one aspect of it. What if it’s the heart rate reading on...
