Our Blog

SNEAK PEEK April 20 2014

A Couple of Sneak Peeks! We’re working hard to get our first product to market, but we want to pause for a moment to give you two sneak peeks at the bag:   Sneak Peek #1:  Please meet our Core Kit.  One of the many features our Field Testers love is the bag’s Core Kit. It’s a separate mini-compartment that can hold small items, such as earplugs and nutrition.  Thanks...

Product Update #2 March 31 2014

We recently wrapped up our Field Test, in which triathletes across the country trained and raced using our triathlon bag.  Additionally one of our samples got the OK to be a flight carry-on, and another one went kayaking. We’re delighted by the amount of positive feedback we’ve received. We get particularly psyched when testers throw the word "love" into their reviews, and amazingly, that happened quite a bit.    We’re...

Product Update February 23 2014

As triathletes across the country start preparing for their 2014 race season, our team here at Story38 Alliance is working hard on the launch of our flagship product, the triathlon bag. We can’t wait to provide our fellow athletes a fresh, thoughtfully designed way to carry their gear while training and racing. We’ve interviewed athletes across the country and identified all of the major problem areas created by the current bags...