ABOUT US

Your stories make up who you are. They drive you. They train with you. They race with you. Your stories are genuine, raw, and personal. They draw you to the starting line and propel you to the finish line.

Story38 Alliance recognizes that there are endurance athletes who train and race because of their stories, whether they’re yearning to feel alive, raise the bar, stay connected with a lost loved one, or support something greater than ourselves. If you’re moved to race by something greater than just physical prowess, then Story38 Alliance’s products are for you.

We respect this motivation and understand you need gear that supports your physical needs so you can focus on the personal experience of the race. Story38 Alliance was founded by Susan Tahir, an endurance athlete whose own story led her back to triathlons as a way to help her heal. While competing, she realized that gear isn’t just gear; it helps achieve goals and is part of the bigger story athletes carry as they race. So, at age 38, Susan began a new chapter to design and manufacture gear that honors her fellow athletes.

Story38 Alliance creates endurance products that raise the bar so your gear supports you in the way you deserve. It’s your armor, and we won’t let you down.

With our products, you no longer have to settle for workarounds and just-good-enough. Every product is thoughtfully designed just for endurance athletes, just for endurance sports. The fabrics, the zips, the pockets, the shape, the handles – we spend hours focusing on what endurance athletes need.

Thoughtfully designed endurance gear. Inspired by you and your story. This is Story38 Alliance.

What It's Like To Use Our Bag

 

As we’ve mentioned in previous posts, we asked a group of triathletes across the country to put our bag to the test earlier this year. Our Field Testers were awesome, using it in a variety of ways and providing detailed feedback. We thought sharing a couple of our testers’ comments would give you a snapshot of what it’s like using our bag. 
 
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"This bag is perfect. Don't be deceived by other bags that look bigger or more complete. They are hard to use and more than you need. You'll only use them for tri races, which means you won't be used to the bag and won’t be able to easily find where things are packed on the day of the race, like you can with this bag. I LOVE LOVE LOVE the Core Kit! I like keeping everything there and not having to load it and unload it for each workout. I just grab it off the shelf and know I’ll have what I need. The swim compartment is a handy place to keep everything I need for swim workouts, both open water and pool. It’s the perfect size and easy to clip onto the main pack; plus, the shoulder strap makes it easy to use on its own.”

 

Rick S.
Menlo Park, CA
Favorite triathlon: Ironman Canada

 

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"I like the padded construction and ease of organization. I love the straps in the main compartment to secure my bike shoes and sneakers and the zipper compartments that let me set up each section according to what I will need for training (ear plugs, swim cap, goggles, Body Glide, nutrition). I love the ease of dividing up the compartments by discipline to make it an easy transition. Plus, the bag is a great length—it doesn’t get in the way of my bike saddle if I wear it during a ride.”

 

Darren S.
Manhasset Hills, NY
Favorite triathlons: Escape from Alcatraz & Ironman 70.3 Timberman
 

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Stay tuned for more information on our bag in our upcoming Kickstarter campaign!

 

In the meantime, happy training and racing!

Your fellow athletes at Story38 Alliance

 

 

Written by Mark Yurich — June 17, 2014